In the Hindu calendar, the festival of Akshaya Tritiya is celebrated with much pomp and pageantry as it holds immense significance for people from Jain and Hindu religions. There are a number of reasons why this day is considered to be so auspicious, but there is one common belief that unties everyone who celebrates this festival. The common belief is that buying or gifting gold or silver on this auspicious day helps in growing your wealth and ensures eternal prosperity. This is the reason why people who believe in this festival, invest in some kind of gold or silver on this day.
Different families invest in gold or silver in different ways. Some prefer buying melted gold and storing is so that they can use it in the future in whichever way they want to, as per requirement then. Some others prefer investing in small delicate pieces of jewelry like a delicate earring or bracelet. It would be an entire planned outing where the full family would go to the jewelry shop, choose the gold jewellery design and then make the final purchase after everyone had agreed to it. However, and rather very interestingly, with the way times have changed, people have started buying even gold online! A lot of brick and mortar stores now have an omni channel presence and a lot of independent gold jewellery online sellers have started selling via their own websites. The number of sellers has grown because of the increased demand. This has caused a shift in the way families buy gold on this auspicious occasion. While some still prefer sticking to the old traditional way, some families have shifted to buying it online.